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You'll be scored on the six key principles of Traction:

Vision
Does your loyalty strategy have a clear purpose that aligns with your business goals and communicates your values? We'll test how well this is defined.

Data
Data drives success. We’ll evaluate how effectively you’re using it to operate, refine, and boost the performance of your installer network.

Stakeholders
Are your stakeholders fully on board? It’s crucial that they understand the vision and can clearly articulate its value to members.

Communication
We’ll examine how well your marketing and communication efforts engage and inspire loyalty among your installer network.

Reward
Motivation matters. Rewards should be appealing, easy to access, and appropriately valued for the effort required to earn them.

Consistency
And finally, have you established the foundations to stay on track? Ensuring all these elements align consistently is key to lasting success.
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